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Interview centre: weak answers vs senior answers

What interviewers expect at each level, the six kinds of question you'll meet, and side-by-side weak and senior answers to the questions that separate candidates.

Data AnalystBI DeveloperSenior BI DeveloperBI EngineerBI Architect / LeadChecked 2 Oct 2026
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Use this with the flashcards

The interview flashcards give you hundreds of questions with spaced repetition and a timed mock interview. This page is about the difference between a correct answer and a senior answer: the same facts, plus trade-offs, failure modes and judgement.

What each level is tested on

LevelExpectThey're really asking
AnalystBuilding a measure, cleaning data, choosing a visualCan you produce a correct report?
BI DeveloperFilter context, relationships, RLS, debugging a wrong numberCan we trust what you build?
SeniorPerformance diagnosis, design trade-offs, incidents, reviewing othersCan you own a domain and handle it when it breaks?
BI EngineerDeployment, automation, APIs, Git, service principalsCan you make this repeatable and safe?
Architect / LeadPlatform choices, governance, cost, migrations, peopleCan you make decisions others will live with?

Six kinds of question

TypeExampleA strong answer…
Concept"What's context transition?"Defines it, shows a one-line example, says when it bites
Debugging"The total is wrong but the rows are right. Why?"Lists likely causes in order and how to tell them apart
Scenario"A manager can see another region's data. What do you do?"Contains first, then diagnoses, then prevents
Architecture"Import, DirectQuery or Direct Lake for 2 billion rows?"Asks about constraints, compares options, recommends with conditions
Behavioural"Tell me about a mistake you made."A specific story (STAR), owns it, shows what changed after
Stakeholder"Finance says your number is wrong."Reconciles before arguing, separates definition from calculation

Weak vs senior answers

Why would you avoid bi-directional filtering?

Weak: "Because it's bad practice."

Senior: "It makes filter propagation ambiguous: with several bidirectional paths, the engine may have to choose one, and results can change when someone adds a relationship. It makes every query do more work, so it's slower on large models. And it's harder to maintain and to secure, because filters can flow from a fact back into dimensions in ways nobody intended, including around RLS. Alternatives are CROSSFILTER in the one measure that needs it, or a bridge table pattern. I'd accept it for a genuine many-to-many through a small bridge table, documented in the relationship's description."

Calculated column or measure?

Weak: "Measures are better."

Senior: "It depends on whether I need to slice by the value or aggregate it. If it's a property of a row I filter or group by, it's a column, ideally built in Power Query or SQL so it compresses well and doesn't use DAX at refresh. If it's a number that must respond to filters, it's a measure. Columns cost memory, measures cost query time; I check VertiPaq Analyzer when a column is high-cardinality."

Import or DirectQuery?

Weak: "Import is faster."

Senior: "Import is the default because it's fastest and supports everything, as long as the data fits and hours-old data is acceptable. DirectQuery when data must be live or is too large, and only if the source can handle the query load; I'd add aggregation tables so most visuals don't hit the source. If the data is already in Fabric as Delta, Direct Lake gives near-Import speed without scheduled copies, but I'd check which Direct Lake variant, because only the SQL endpoint one falls back to DirectQuery."

Why a star schema?

Weak: "It's best practice."

Senior: "Dimensions filter facts in one direction through one-to-many relationships, which is exactly what the engine is optimised for: simple filter propagation, good compression, simple DAX. It also gives business users an obvious model: things you slice by, and things you measure. Flat tables duplicate attributes and can't hold a second fact at a different grain; snowflakes add relationships and usually tempt people into bidirectional filters."

The report is slow. What do you do?

Weak: "Reduce the number of visuals."

Senior: "First I find what's slow: Performance Analyzer tells me whether it's one visual's DAX or rendering across the page. If it's DAX, I take the query to DAX Studio, check Server Timings for formula-engine time, the number of storage-engine queries and callbacks, and fix the measure or the model. If it's the model, VertiPaq Analyzer shows high-cardinality columns. If it's only slow at 9 a.m., I look at the capacity. I'd record a baseline and the after, so I can prove the fix."

How do you test RLS?

Weak: "I use View as role."

Senior: "View as for each role and representative user, but also as a real Viewer in the Service, because workspace Contributors and above aren't restricted. I test users in two roles (union), users in no role, all-access users, totals for restricted users, and tables not related to the security table, which RLS doesn't filter. The results go in a test matrix that's re-run every release, because RLS breaks silently when someone changes a relationship."

Finance says your revenue number is wrong.

Weak: "I'd check my DAX."

Senior: "I'd first get their number and how it's calculated, then reconcile: is the difference timing (order date vs posting date), scope (returns, test orders, staff purchases), currency, or a real bug like duplicate rows? I'd quantify each part of the difference. If it's a definition question, the owner decides, not me; I'd present the options with the numbers and record the decision in the KPI dictionary."

Tell me about a mistake you made.

Weak: "I'm a perfectionist, so I don't really make mistakes."

Senior: A specific story: "I deployed a measure change that excluded returns without telling Sales; their commission numbers moved overnight. I rolled it back the same morning, then re-released it with release notes and a side-by-side for one month. Since then every KPI change goes out with notes and an owner's sign-off."

Practise out loud

Read a question, answer it aloud in under two minutes, then compare. The mock interview times you; Experience Mode's Explain it twice drill practises the same idea for a technical and a business audience.

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